A cosmetic brand focussing on ecofriendly products. The branding and packagng design mainly focussed on a minimal pastel color palette with a lot of empahsis on greenery. .
The goal was to create minimal, pastel and classic packaging design for every product.
Branding
Packaging
EARTH ELIXIR
DECEMBER 2023
An analysis on what colors catches the eyes of the customer at a supermarket/online stores. A research on minimal earthy palette designs was done to create a unique yet eye catching design.
A thorough market research on ingrdients used in the products and how to depict them. The goal was to convey the simplicity of the product and elegance in the designs.
Eye-catching design and pastel colors to bring out the crux of the products in the design.
