Choco Zen

A Hot Chocolate mix brand focussing on providing pre ready Hot chocolate mix powder in different flavours. The branding and packagng design mainly focussed on an earthy color palette with a lot of emphasis on illustrations.

GOALS

The goal was to create illustration heavy packaging design for every product.

  • Branding

  • Packaging

CLIENT
  • Choco Zen

DATE

DECEMBER 2024

1

RESEARCH

A research what the consumers associate with the flavours and deep analysis on what kind of illustrations will depict the flavours appropriately.

2

DEVELOPMENT

A thorough market research on ingredients used in the products and how to depict them in illustrations.

3

STRATEGY

Eye-catching design and earthy colors to bring out the crux of the products in the design.

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